A small business can achieve big impact with a simple video strategy. Start by defining two or three outcomes you want film to drive, such as lead generation, brand trust or hiring. Each goal deserves its own cornerstone video.
Plan one production day to capture interviews, product footage and b roll that can be edited into multiple deliverables. From a single shoot you can create a homepage film, a short explainer and several social cuts for ongoing content.
Measure what matters and refresh quarterly. Consistency, authenticity and clarity will outperform volume every time.
